Company
Where our food comes from
We buy direct from small farms and cooperatives, at fair prices, and name the region behind every product. Traceability isn’t a feature — it’s the whole point.
Direct trade, fair prices
We work without commodity middlemen. Buying directly means farmers earn more, we can verify how food is grown, and you get produce that’s fresher and fully traceable back to its source.
Traditional methods, on purpose
- Cold-pressing (below 40°C) to preserve the natural nutrients in oils.
- Stone-grinding (chakki) to keep the bran and germ in our flours.
- Bilona hand-churning for ghee, and sun-curing for pickles.
Our sourcing map
Dehradun, Uttarakhand
Two-year-aged basmati rice from 12 family farms.
Junagadh, Gujarat
Groundnuts for our wooden-ghani cold-pressed oil.
Anand, Gujarat
A2 milk from a family-run Gir cow goshaala for our bilona ghee.
Palakkad, Kerala
Fresh coconuts, wet-milled into virgin coconut oil within 24 hours.
Sehore, Madhya Pradesh
Soft, high-protein wheat stone-ground into chakki atta.
Bikaner, Rajasthan
Rain-fed, unpolished chana dal grown without synthetic fertilisers.